Toyota may maintain elevated U.S. discounts for months to draw buyers

Posted on April 17th, 2010

Toyota Motor Corp. is expected to continue to offer high US discounts for a few more months to attract sales as it aims to gain back its reputation for producing high-quality vehicles, says analysts who follow pricing and incentives.

In early March, Toyota began offering no-interest loans and discount leases on nearly all Toyota-brand models but before they expired, the carmaker opted to extend them until this month. Edmunds noted that the recent incentives are worth $2,568 per vehicle, a rise of $1,003 from a year earlier. Continued after the jump!